People high on narcissistic tendencies see themselves as being more important than others and therefore deserving of better treatment, a quality called narcissistic entitlement.

“When someone tries to make you feel bad, it says more about them than about you.”

• These individuals spend excessive amounts of time polishing up their appearance, and believe themselves to be the center of the universe, an extreme form of egocentrism.
• The belief that they’re better than everyone forms the core of narcissistic grandiosity, and these people often take advantage of others.
• They lack empathy, so they don’t realize the impact that their remarks or behaviors have on their targets.
• They pronounce judgments on people they perceive as inferior—which is almost everyone…

– From Psychology Today